Thru the use of a very succinct animation, UX Designer Matthew Magain has defined the role of the UX Designer. You have to watch his video, but the key takeaways for me are:

  • ux refers to what, when, why, how and who of using a product
  • ux must also help the business achieve its goals; must hit the sweet spot where user needs and business needs overlap
  • tools are used by UX Designers to take the user’s needs into account during every step of the product life cycle (including mobile apps, web and even physical products)
  • ux design applies the scientific method to humans and their behavior in order to optimize the product
  • ux is the design behind the visuals: you don’t have to be a great visual designer to be successful in a job as a UX DesignerHe also defines what is means to have a career as a UX Designer, and encourages people to pursue it.Here's a link to the video on YouTube:  What the #$%@ is a UX Designer