Recently I moved into a new apartment, and I realized my landlord was practicing UX … probably without realizing it.  Simply put, he rented us an apartment that had brand new appliances - and he left all the “hey, I’m a new appliance” stickers and stuff in tact.  As I was pulling off the stickers and the plastic and tucking away the warranty cards, my enthusiasm for the apartment spiked.  I found myself feeling giddy, realizing I was proud of my new place, and confident with the deal we’d struck.  And actually looking forward to doing a load of laundry.  So, hey, landlord dude, good job, and thanks for the UX.