Formerly a Front End developer who also advocated usability and accessibility, in 2014 I made the bold choice to pivot my career and become a UX Designer for good. For years I had been coding user interactions; prototyping animations (Zinio); architecting user flows in web applications (Harvard Lampoon) and all-in-all, advocating for web experiences that were delightful.

However, I was still titled a Front End or UI Developer (Walmart); rather than a UX Designer. And, of course, I was still expected to code web and mobile products - rather than design them.

Well, finally, in 2014, I discovered General Assembly, and it's intensive 10-week, 40 hours per week UX training program and I've never looked back. The program combined theory with project-based UX activities; and we did this day-in and day-out for 400 hours, resulting in a collection of various UX deliverables - from card sorting results to personas to complex user interface prototypes.

This is my first blog entry, and throughout, I will make efforts to constantly clarify what the role of a UX designer is; and how company's can practice UX on a day-to-day basis. It's not simple; and should not be taken for granted. One of the most common errors companies make is hiring UX staff - but burdening them with extra roles, such as development or UI graphic design. Whereas those are fantastic - and necessary - aspects of digital products, they are often implemented at the expense of the user, i.e., the UX staff is busy visual designing and coding, rather then building malleable models and testing them with users.  Hopefully, by reading this blog, my users will embrace the same facets of UX design that I tout - and push push push for user advocacy - so we all find ourselves using delightful products regularly - not just every so often.